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A short discussion was all it took for me to realize how frustrating it can be for a small business to lose itself in the "must haves" for marketing and advertising. The problem is the so called staples are usually out of reach financially for the average start-up.

Scream Media recognizes these challenges and has a viable plan for those businesses that are, for lack of a better word, "floundering". One of the main methods for small business to bump their profile from zero to fifty is to start attending local functions.

No matter what your product is, being around a bunch of people who have never heard of you is the ideal setting for you to start building your brand - from scratch as far as your new audience is concerned. Facebooking and Tweeting are still a very important part of you social media marketing - but it's that face to face involvement that will get you the "quick hit" you're looking for.

When you're attending an event, bring your business cards, bring a sample of your wares if it's portable, practice saying hello in front of you mirror, and have your elevator pitch ready to go. What's an elevator pitch? An elevator pitch is a "succinct and persuasive sales pitch"  describing your product and the quick hit benefits it will provide a perspective buyer in a quick-hit delivery of under twenty seconds.

Once you've got their attention the business cards or promotional item you are  using should come out and be passed off to those who are accepting. Make sure your business card is clear about what you do. Be careful about using templates for your business card - it's important for your idea to be fresh or a fresh spin on whatever product you are promoting.

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Leslieville Local Business Marketing - 10 ways to use TheLeslieviller.com

Posted by Nolin (Admin) on February 3, 2011 at 12:00pm 4 Comments

When I launched this site in early 2009, one of the compelling reasons for doing so was that I was struck by how many of the businesses in Leslieville are locally owned and operated.  Another big observation was (and still is) how proud most…

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